The U.S. Hispanic Market comprises 15% of the US population and is its fastest growing segment. By 2025, U.S. Hispanics will outnumber non-Hispanic whites. 

Not only is the Hispanic Market huge and growing, but it tends to be far less media-saturated than the General Market, which means Hispanics are likely to be more receptive to marketing messages than their General Market counterparts. 

And since Hispanics are on average 10 years younger than the general population and are concentrated in urban areas like LA, NY and Miami, they fuel trends that ultimately catch on in the General Market (reverse acculturation or "halo effect.") Targeting Hispanics makes great business sense for most companies - if you learn how to relate to them and engage the market. 

Problem is, the US Hispanic population is highly segmented with respect to acculturation, country of origin, language preference, education and socioeconomic status. 

Despite the challenges, however, it IS possible to make a real impact on the market just by making sure your message is relevant to Hispanics. 

Click here to download my U.S. Hispanic "Insights" presentation for more information on this topic.

Best of luck!

– Michelle Villalobos –